Overview
YETI
2021
DATE
2021
CHALLENGE
YETI launched its brand new line-up of packs and luggage and needed a digital experience that could scale across 22 different products. And, it needed to reflect the brand that their customers know and love.
SOLUTION
The YETI team brought a new direction of content to the table, from which we created a product detail page that told a story through it's features. Our unique grid system lent to an editorial style, yet still e-comm forward.
DISCIPLINES
Design System
User Experience
User Research
Prototyping
2021
CHALLENGE
YETI launched its brand new line-up of packs and luggage and needed a digital experience that could scale across 22 different products. And, it needed to reflect the brand that their customers know and love.
SOLUTION
The YETI team brought a new direction of content to the table, from which we created a product detail page that told a story through it's features. Our unique grid system lent to an editorial style, yet still e-comm forward.
DISCIPLINES
Design System
User Experience
User Research
Prototyping
VISIT — Munich
Nymphenburger Str. 105
80636 Munich
80636 Munich